It was founded on 1 May 1915 by Alfred E. Haigh and now has retail outlets in Canberra, Melbourne and Sydney.

John Haigh (Alfred's grandson) wanted to expand the chocolate making aspects of the business, and went to learn about chocolate manufacturing with Lindt & Sprüngli in Switzerland to bring new techniques back to Australia.

When cinema attendance fell, Haigh ventured to Melbourne to expand his already popular business.

[4] In December 2023, Haigh's Chocolates announced plans to open a new purpose-built factory in Salisbury South by late 2025.

[8] Rabbits in Australia, initially introduced to the continent by European settlers in the 1700s, have become an unwanted pest since the late 1800s, causing widespread environmental and economic damage, and expensive control measures.