With the rise in prominence of the football team under Coach Dan Mullen and a major marketing push from the Athletic Department, the phrase began making its way into the everyday lexicon of the Mississippi State fan base.
[4] The football program painted #hailstate in the north end zone at Davis-Wade Stadium.
[5] Hail State is played by the Famous Maroon Band at the start of each home game and after each time the team scores.
Many Mississippi State fans replace the last line "Win the game today!"
Fans have also been known to shout this at the end of the U.S. National Anthem, regardless of the game, sport or team playing.