[5] Halloween-themed postal cards were sold in post offices and by private printers with displays in general stores.
[6] Of the over 3,000 cards produced in the United States during this period, many depicted themes common to the modern tradition, including witches, pumpkins, and goblins.
[7] Designs also reflected the racism in the United States of the era: of the postcards produced by the Rust Craft Greeting Card Company from 1927 to 1959 catalogued by Wendy Morris, twelve categories of ethnic imagery were identified.
[8] The most common theme being black children, appearing on 42% of cards depicting an ethnic or racial difference from the white majority.
[5] Winsch works by Samuel Schmucker (described as "small masterpieces of art nouveau" by Lisa Morton in her book The Halloween Encyclopedia) and Jason Freixas are highly prized.