In late 1989, after some financial difficulties, Holiday Corporation prepared to sell its hallmark Holiday Inn hotels and started the holding company Promus Hotel Corporation, which included Hampton Inn, Embassy Suites, and Homewood Suites.

[11] Other changes made during the upgrade were the switch to white bedding,[12] adding hot food items to continental breakfast options and free high-speed internet to rooms.

[10] In 2012, under the "Perfect Mix" initiative, the company completed upgrades to the lobbies of its hotels adding more social space.

In 2020, three Hampton Inn locations were used to hold over 100 refugee children by the United States Department of Homeland Security prior to their expulsion.

Starting in May 2007, the brand began to operate as Hampton by Hilton exclusively abroad at its locations in Canada and Latin America.

[2] In October 2014, the Hampton by Hilton brand launched in China through a licensing agreement with Plateno Hotels Group.