[2] Naru Sekiya is an ordinary 14-year-old middle school girl who likes fairy tales, but is worried about her lack of other interests.

The series' title is a portmanteau (combination) of the first two letters of the girls' first names: Hana, Naru, Yaya, Machi, and Tami.

Hanayamata, written and illustrated by Sou Hamayumiba, was serialized in Houbunsha's Manga Time Kirara Forward magazine from April 23, 2011 to February 24, 2018.

[7] An anime television series adaptation produced by Madhouse[8] aired in Japan from July 8 to September 23, 2014 and was simulcast by Crunchyroll.

[9][10][a] The opening theme is "Hana wa Odoreya Iroha ni Ho" (花ハ躍レヤいろはにほ, "Dancing in the Scent of Flowers") by Team "Hanayamata" (Reina Ueda, Minami Tanaka, Kaya Okuno, Yuka Ōtsubo, and Manami Numakura), while the ending theme is "Hanayuki" (花雪, "Snowflake") by smileY inc. (composed of vocalist Yuka Ōtsubo and musician Yuuyu).