"Hands," sometimes known as "White Hands," was a controversial political advertisement that aired on television during the 1990 United States Senate election in North Carolina by the political campaign of Jesse Helms criticizing his opponent, Harvey Gantt, for being in favor of racial quotas.
The advertisement is considered to be an important factor in Helms's narrow victory over Gantt and was written and produced by Alex Castellanos.
[1][2] The advertisement shows the hands of a white man in a plaid shirt reading and then crumpling up a job rejection letter while a voiceover says, "You needed that job, and you were the best qualified.
[3][2] In particular, it accused Gantt of supporting the proposed Civil Rights Act of 1990, which it called "Ted Kennedy's racial quota law.
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