The original HAPAG company first became involved in the aviation industry in 1910, sponsoring Zeppelin flights.
Throughout the years, the airline added regular passenger flights to its schedule, as well as new airplanes, such as the Boeing 737-100 and Airbus A310 aircraft.
In 1979, Bavaria Germanair, a charter air carrier operating Airbus A300B4 and British Aircraft Corporation BAC One-Eleven series 400 and 500 jets, was merged into Hapag-Lloyd Flug.
In November 2005, the airline changed its name to Hapagfly due to the new marketing strategy of the TUI Group.
Hapag-Lloyd operated services mainly to European holiday resorts in the Mediterranean Sea area and on the Canary Islands.