Happiness was a Japanese pop girl group formed and managed by LDH since 2008 and signed to the record label Rhythm Zone.
Happiness first appeared during Exile's 2008 Live Tour as backup dancers, at the time being a five-member unit consisting of Miyuu, Mimu, Karen, Sayaka, and Kaede.
On April 10, 2009, it was announced that LDH would hold auditions to recruit vocalists for the new girlgroup, specifically aiming at girls aged 12–14.
[10] For the release of their 3rd single "Wish" on August 17,[11] Happiness held their first surprise live event in front of SHIBUYA 109 in Tokyo, proving their popularity among teenage girls.
[29] It served as a turning point in Happiness' sound and concept, marking the start of a more mature, energetic and colorful image of the group.
Furthermore, NIGO, creator of fashion brands Bathing Ape and Human Made, was in charge of the art and visual direction for the promotional photo shoots for this single.
[38][39] On March 10, 2017, it was announced that Miyuu would undergo surgery on her left knee due to a lateral meniscus injury and halt her activities until she was fully rehabilitated.
On March 1, it was announced that Ruri, Kaede and Sayaka were appointed as ambassadors for DeNA's YOKOHAMA GIRLS☆FESTIVAL 2019 Supported by ありあけ 横濱ハーバー from May 31 to June 2.
[48] For this occasion, Ruri sang the national anthem of Japan and Kaede threw the opening pitch for the baseball game on the first day of the festival.
The music video for the title track was shot at Pacific Park on the Santa Monica Pier and in the Bradbury Building in Los Angeles.
During the announcement of E-girls' plan to dissolve at the end of 2020 on December 22, 2019, it was revealed that Happiness would stay as they are and will work with 88rising for global expansion in the future.
[51][52] In 2022 members Sayaka, Ruri, Miyuu, and Kaede announced that they were forming the group SG5, or Sailor Guardians 5, with iScream's Rui.