The first half of the film's original Fox broadcast in 2011 competed directly with a Peanuts special that aired at the same time on ABC ("The Mayflower Voyagers" from This Is America, Charlie Brown).

Throughout the special, the other characters also have various problems of their own: "Pig-Pen" is also criticized by Patty and Violet for being dirty, and Lucy constantly fails to get Schroeder’s attention.

The film was announced on the NBC broadcast of the 84th annual Macy's Thanksgiving Day Parade when a Snoopy balloon (in his flying ace outfit) passed by.

One of the hosts of the broadcast, Meredith Vieira announced the film by saying "Snoopy fans will be happy to know that next year, a new Peanuts animation will be flying your way.

Schulz also said the majority of the script used the actual strips, supplemented by work by Pearls Before Swine creator Stephan Pastis.

[7] Happiness Is a Warm Blanket, Charlie Brown was released on Blu-ray and DVD March 29, 2011 by Warner Home Video and includes the following special features: