The song was originally included on the digital extended play (EP) of Coulter's previous single "All We Need Is Love".

It was also part of her set list for the Australian leg of Jason Derulo's Tattoos World Tour, where she was the supporting act.

[1] During the session, she remembered hearing the instrumental track that Schuler had played to her a few weeks earlier because "it was mesmerizing" and she "loved it instantly".

In an interview with The Daily Telegraph, Coulter stated that the song is based on her relationship with fiancé Rich Harrison, saying that it "is about that fairytale love and meeting the person who makes you whole.

"[2] "Happy Ever After" was originally featured as a B-side on the digital extended play (EP) of Coulter's previous single "All We Need Is Love".

[7] In April–May 2014, Coulter was the supporting act for Jason Derulo's Australian leg of his Tattoos World Tour, where she performed "Happy Ever After" as part of her set list.