The song was released as the third single from the album, mainly to promote the group's Comic Relief sketch, "Fake That".

[3] Virgin Media praised the production: "While this could easily have been traditional Take That fare, Stuart Price touches it up with a trendy electro fringe.

The band are then introduced to a five piece made up of comedians Alan Carr, James Corden, John Bishop, David Walliams and Catherine Tate, impersonating Owen, Barlow, Williams, Donald and Orange respectively.

The real Take That heckle them off stage, however, they return disguised as the group from their video for "The Flood", complete with the Progress rowing boat.

In similar fashion, they are heckled off; however, they return in outfits from the group's videos for "Pray" and "Back For Good", with each impersonator performing the dance moves of the member of Take That they are pretending to be.