[10][11] The company launched its first product Haptik app in March 2014, which is a chat-based personal assistant which lets its users get things done for Android and iOS platforms in India.

[15] In August 2015, Dan Roth joined Haptik's board of advisers who helped scale the platform's Natural language processing (NLP).

[19] In 2019, Haptik launched a voice bot for one of the largest food chains in the world, allowing its customers to place orders using Alexa.

[28][29] In July 2019, Haptik acquired Los-Angeles based startup, Convrg to expand its technical expertise and business outreach in North America.

[23][24] The combined reach of Jio Platforms is close to 500 million customers[31][32] and it counts marquee names such as Google, Facebook, Silver Lake, KKR amongst some of its notable investors.

[38] In December 2021, Haptik was awarded a special honour by the Minister of State for External Affairs - Meenakshi Lekhi, for partnering with Mygov on the Corona Helpdesk.

[citation needed] In 2022, the company has also announced to build a chatbot for RedDoorz, a hotel management and ticket booking platform in Indonesia.

[54] In March 2018, the company partnered with Amazon Web Services (AWS) to provide Al-enabled conversational solutions[buzzword] to customers in India.

[buzzword][56] Haptik's repertoire of chatbot customers in India includes Samsung,[2] Future Group,[57] KFC, Dream11, Sharekhan, Edelweiss, Tokio, Club Mahindra and IIFL among others.

[57] In October 2017, The Times of India app incorporated Haptik's virtual personal assistant service with Sprite as the exclusive brand partner.