Thanks to the Beast members and their efforts to put together a puzzle that will make everyone supporting them happy, Beast has confirmed a comeback date in July.″ The CEO also said, ″Beast's upcoming album, to be released in July, will be performed for the first time onstage at B2ST's exclusive concert to be held in the same month.

Many passionate debates, designs and fun ideas have been thrown out regarding the comeback and are still going on, so make sure you don't let go of your anticipation.″[3] On July 11, via Cube Entertainment's Twitter account, the label revealed the album's name, titled Hard to Love, How to Love, and the release date, July 19.

[6][7] On July 15, the label posted on their Twitter and Facebook accounts solo teaser photos from each member of the group, starting with Doo-joon and finishing with Dong-woon.

was released, and a special video of the song was uploaded to Beast's official YouTube account.

The Korean music video for "Shadow" was released on the group's official YouTube account on July 19, 2013.

All songs from the album were written and produced by Kim Tae-joo and Beast member Yong Jun-hyung.