He came to Japan as a young child due to his father's work not speaking any English or Japanese, but eventually learned both.

[3] Meij successfully turned the loss making company around, and its latest financial results is showing greatly improved profitability (year ending March 2017),[4] and their stock has more than quadrupled.

[5] He introduced innovative new ideas such as placing “Gacha” toy capsule machines at airports,[6] initiated numerous collaboration and licensing projects with other companies, introduced numerous toy lines based on original animation, comic and film content, and worked on improving brand strength.

Known to be fluent in Japanese, the Nikkei even went so far as to say he had the “Steve Jobs Effect”[8] implementing over "100 innovations",[9] and is known to be very approachable even dressing up at Halloween events.

[12] In 2014 he was a key speaker at the Yomiuri International Forum to discuss "the world economy and Japan's ability to earn"　[13] In May 2018 it was announced that New Japan Pro-Wrestling (NJPW) appointed Meij as their new President of the company, becoming the first non-Japanese president of NJPW.