Harold Arthur "Red" Poling (October 14, 1925 – May 12, 2012) was an American automobile businessman who was CEO and chairman of Ford Motor Company from 1990 to 1993.

His sometime corporate rival, Robert Lutz, had been a fighter pilot in the United States Marine Corps.

"[citation needed] Poling started at Ford Motor Company as an intern, while still attending Indiana University.

During this time he was responsible for codification of much of Ford's "Finance Manual", directing his subordinates in standardization of the company's financial reporting and analysis practices.

[3][4] He made his mark at Ford's European operations in the late 1970s and was widely considered as a savior of the company in his stint as executive vice-president for North America in the early 1980s.