Harrah's expanded sideways from their Virginia Street "Blackout Bar" location in 1956 when Pick Hobson's Frontier Club next door was acquired.

[4] Gaming space included the buildings across Lincoln Alley, where the 1969 hotel tower was added, and then the 1978 expansion across Center Street accessed via a two-story high airway.

As those casinos closed, Harrah's expanded their operations or razed the old clubs to make way for parking, meeting space, and open outdoor areas.

[4] Harrah's had a showroom that hosted the same top headliners as those who appeared in Las Vegas, such as Joan Rivers, Smothers Brothers, Merle Haggard, Frank Sinatra, Wayne Newton, Captain and Tennille and Mitzi Gaynor.

Headliners in the first years of the re-christened Sammy's Showroom included Vic Damone, Tony Bennett, Rich Little, Phyllis Diller, Marilyn McCoo and Norm Crosby.

The Hampton Inn at Harrah's Reno was connected to the casino floor and included its own hotel lobby, valet and meeting facilities.

Starting in late 2010, executive management decided to return to the use of "wall-wash" exterior lighting to bathe the hotel towers in bright purple, the official color of the Harrah's brand.

In February 2011, it closed its age-old Cafe' Napa coffee shop which was opened in June 1999 and was replaced with a Hash House a go go restaurant.

[14] In January 2020, Caesars and Vici announced that they would sell Harrah's Reno to CAI Investments, a Las Vegas-based real estate firm.

[15] During the COVID-19 pandemic, Harrah's Reno was among businesses that were ordered by Governor Steve Sisolak to close on March 17, 2020, to prevent the spread of the virus.

[21] The project was further delayed for over two months when Fine Entertainment and the Reno City Council were at odds over slot machines being a part of the PKWY Tavern restaurant space.

A similar notice was placed on the property in June 2023, but it never proceeded to auction as the developer, Gryphon Private Wealth Management, negotiated with its lenders.