Harrison Alan "Buzz" Price (May 17, 1921 – August 15, 2010) was a research economist specializing in how people spend their leisure time and resources.

[1] Price earned his undergraduate degree in 1942 from the California Institute of Technology, where he majored in mechanical engineering.

He served in the United States Army during World War II and then spent three years as a sales engineer in South America before returning to the United States to attend Stanford University, where he earned a Master of Business Administration degree in 1951.

While with the Stanford Research Institute (now SRI International), Price worked for Walt Disney starting in 1953, producing 150 studies regarding the development of potential theme parks.

[4][5] Price performed research in the 1960s for a Disney park to be located on the East Coast, Price considered prospective locations in Florida, New York City and Washington, D.C. before deciding that the Orlando, Florida area would be the preferable site for Walt Disney World given its mild winters.