[4] In September 2021, it was reported Friedman will be executive producer for a proposed NBC revival of the game show Tic Tac Dough with Tom Bergeron as host.

[5] On April 28, 2022, it was confirmed Friedman will be the executive producer for the second season of another NBC game show revival, Capital One College Bowl, which ran until October 28, 2022.

He developed an early fascination with television programming and personalities, including Johnny Carson when he was a young local celebrity.

This set incorporates an LED and glass light extension, as well as a modernized puzzle board first introduced in 1997 with LCD screens that can be touched by the hostess (Vanna White throughout Friedman's tenure) to make letters appear.

The show's "Wheel Watchers Club", the first-ever, long-term, online viewer loyalty program in television history (now totaling over 5.7 million members[3]), and its extension, the "SPIN I.D."

Additionally, he conceptualized the "Wheelmobile," a mobile touring vehicle used by the show to conduct contestant search events across the United States.

in 1997, Friedman broadened the program's scope by expanding the list of categories and adding clues reflecting popular culture.

's cap on the returning champions' total winnings, but also the long-standing five-day limit on the number of episodes on which they could appear.

His implementation of this rule change allowed champions to continue making an indefinite number of appearances on the program and amassing winnings as long as they remained victorious, leading the way for Ken Jennings, at the time a software engineer from Salt Lake City, Utah, to win on 74 consecutive Jeopardy!

In 2005, in response to Jennings' tremendous success on the show, Friedman also produced the Ultimate Tournament of Champions, in which 145 former champions played for a top prize of $2,000,000; Jennings, seeded as the only automatic finalist, pocketed $500,000 when he came in second to Brad Rutter, who won the top prize, with Jerome Vered placing third and collecting $250,000.

[9]The Clue Crew from 2019 to 2022 consisted of Sarah Whitcomb Foss and Jimmy McGuire, both original members of the team.

Friedman produced the 1993–1994 game show Caesars Challenge for Rick Rosner and Stephen J. Cannell's production companies.

His other writing and producing credits include network primetime specials such as American Yearbook for CBS, documentaries such as Nova on PBS, and home video.

[14] The origins of his retirement plans began when he was hospitalized in April 2018 for 30 days for a series of three abdominal surgeries, which were life-threatening episodes, in which he made a full recovery.

[16] In January 2007, the National Association of Television Program Executives honored him with its prestigious "Brandon Tartikoff Legacy Award", and, in October of that same year, Broadcasting & Cable inducted him into its Hall of Fame.