As a result, there were raffles and waiting lists over the limited stock; and comparisons were made to other major toy phenomena, such as Cabbage Patch Kids,Tickle Me Elmo and Furby.

Hatchimals was officially launched on October 7, 2016, backed by advertising on television and digital platforms, such as social networking services.

By late-October, Hatchimals occupied multiple spots on NPD Group's top ten list of best-selling toys in the United States, including first, second, sixth, and ninth place.

Prominent lawyer Mark Geragos backed a lawsuit over Hatchimals, alleging that Spin Master purposely intended the toy to not operate successfully all the time, causing disappointment and frustration among the parents who made great lengths to purchase it for the holidays.

[5][3] Spin Master was caught off-guard by the unexpected demand; the company originally stated that the toy would appeal primarily to girls aged 6 to 8, but Hatchimals ultimately became popular among boys and older youth audiences as well.