The song achieved moderate success in comparison to other singles from the album, reaching the top twenty in thirteen countries.
"Hate That I Love You" was certified platinum by the Recording Industry Association of America (RIAA) denoting shipments of over one million copies.
The music video was directed by Anthony Mandler; in it, Rihanna's and Ne-Yo's characters meet their respective love interests.
She spent the week of the Grammy Awards writing with Def Jam labelmate Ne-Yo, who gave her vocal lessons.
Def Jam Recordings serviced it to contemporary hit, rhythmic and urban radio stations in the United States on August 21, 2007.
[citation needed] On October 29, 2007, a two-track extended play (EP), featuring the album version of "Hate That I Love You" and the K-Klassic remix, was released on iTunes.
[citation needed] In late 2007, a Spanglish version titled "Hate That I Love You (Odio Amarte)" with vocals by singer David Bisbal leaked.
[9] Cantonese and Mandarin versions of the song, featuring Hong Kong singer Hins Cheung, were included in Asian releases of Good Girl Gone Bad: Reloaded (2008).
[13] Nick Levine from Digital Spy called the song a "second cousin" of Ne-Yo's singles "Sexy Love" and "Because of You".
[18] Sal Cinquemani from Slant Magazine criticized the song, and called it a lazy carbon copy of "Irreplaceable" and Ne-Yo's "So Sick".
[13] Sarah McIntyre of RTÉ.ie concluded that the single "brings mournful acoustic guitar strumming, embarrassing harmonising and trite lyrics to a dreary whole.
"[19] In a review of Good Girl Gone Bad, Norman Mayers from Prefix Magazine wrote that the songs which were written by Ne-Yo "don't necessarily gel with the more club-oriented material on the album.
"[20] Digital Spy's Nick Levine called the single a "folky, midtempo R'n'B mush-fest", and said that, "The whole affair is smoother than Lulu's forehead in the new Morrisons [UK supermarket chain] ad, but it's almost criminal that Rihanna's releasing this when 'Breakin' Dishes' and 'Don't Stop The Music', a couple of flat-out floorfillers, are still stuck on her album.
[27] The song was certified platinum by the Recording Industry Association of America (RIAA) on August 8, 2008, having sold more than one million downloads,[28] but was less successful in Canada where it peaked at number 17 and stayed on the chart for 23 weeks.
[32] "Hate That I Love You" was certified gold by the Recording Industry Association of New Zealand (RIANZ) for selling more than 7,500 digital copies.
As the song starts, Rihanna lies in bed and sings, while Ne-Yo continues walking along the street, approaches the hotel and cautiously looks around before entering it.
A reviewer from MTV UK commented, "After 'Shut Up and Drive' the 19 year old is going even raunchier for this vid- writhing around on a bed in her underwear and pearls.
The Spanglish version of the video shows Bisbal watching the scenes of Rihanna on film being projected while he sings the song's lyrics.
On November 18, 2007, Rihanna performed a medley consisting of "Umbrella" and "Hate That I Love You" at the American Music Awards of 2007, held at the Nokia Theater in Los Angeles, California.
[48] In 2008, Rihanna performed the Spanglish version of the song with David Bisbal, at the sixth series of the Spanish talent show, Operación Triunfo.
"[51] Rihanna performed the single at the 75th anniversary ceremony of Shakhtar Donetsk football team at the Donbas Arena in Ukraine on May 16, 2011.
[53] Rihanna performed the song in a medley with her ballads "Unfaithful" and "California King Bed", while wearing a long yellow gown.