Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969.

Hawaiian Tropic became the largest private manufacturer of sun care products in the United States.

[1] In late 2006, a theme restaurant called Hawaiian Tropic Zone opened in New York City near Times Square.

Hawaiian Tropic sponsored swimsuit competitions among women to select spokesmodels for its products.

Many winners appeared later in advertising campaigns, swimwear, erotic magazines, and lingerie catalogs.