Hawkers was founded in December 2013 by Iñaki Soriano, Pablo Sánchez and the brothers Alejandro and David Moreno.

That project did not receive any external financing, and after a year and a half low sales forced them to find other sources of income.

[10][11] Hawkers models are based on other more well-known brands with expired licenses, such as Oakley and Ray-Ban sunglasses, with a variety of lens and frame combinations.

[1] The company has collaborated to produce specific styles of sunglasses with a number of notable brands and individuals, including the Los Angeles Lakers, Mercedes-Benz, Usher, Lewis Hamilton, and others.

[12] According to Bloomberg Hawkers business is based on using the Internet and social media, specially Facebook[13] and Twitter, as the main channel to grow its sales,[7] following a strategy of marketing through influencers,[7] celebrities[14] and sponsorings.