HeadOn

The brand achieved notoriety as a result of a viral 2006 commercial consisting only of the tagline "HeadOn: Apply directly to the forehead!"

HeadOn gained notoriety due to its repetitive advertisements on late-night and syndicated television programs, such as Wheel of Fortune and reruns of Seinfeld, and on cable networks like The Weather Channel.

[4] Despite the largely negative reception to the commercial, Dan Charron, vice president of sales and marketing at Miralus, stated that nobody in the focus groups had told him that the ads were irritating.

[8] Seth Stevenson of Slate described the commercial as an example of blunt force advertising and opined that its unintentional low production value aesthetic made the ad "mesmerizing".

[4] Kate Wagner of The Baffler compared the actor's expression to a "military commander on a Maoist poster" and described the commercial as both "bizarre" and "unsettling".

[1] Dan Neil, writing in the Los Angeles Times, similarly described the commercial as unique for its lack of information and compared it to North Korean propaganda.

[2] Jeremy Sheff, writing for the Cardozo Law Review, theorized that the ad's repetition was effective because of the tendency for consumers to perceive familiar brands as more beneficial and less risky.

[13][15] HeadOn claims to relieve headaches using homeopathy,[14] a pseudoscientific system of alternative medicine based on diluting active ingredients.