[3] Heartbeat International teaches its affiliated members to make their advertising look as though they are full-service reproductive health clinics that provide referrals for birth control or abortion.
[1] Heartbeat staff are also encouraged to create two websites, one that has an explicitly Christian message, and one that looks like Planned Parenthood.
[5] For a story appearing in February 2020, openDemocracy sent "feminist investigative journalists" to 30 Heartbeat International crisis pregnancy centers in 18 countries, where they "were given misleading or manipulative counselling in most cases.
"[6] The reporters, who posed as women with unwanted pregnancies, found cases where women were told falsehoods such as abortion causing mental illness, cancer, or increased risk of child abuse, along with other misinformation.
[6] In January 2016, Jor-El Godsey was named President of Heartbeat International.