On April 16, 2012, Luken Communications (now known as Reach High Media Group) and Jim Owens Entertainment announced a joint venture to relaunch The Nashville Network as a digital broadcast television network on November 1, 2012[3][4][5][6] with the network to carry much of the original TNN's programming, including Music City Tonight, Crook & Chase, Yesteryear and (in cooperation with the Country Music Hall of Fame) Nashville Now, as well as new and original programming.

In October 2013, the partnership between Jim Owens Entertainment and Luken Communications ended and the network was rebranded as Heartland, carrying much of the same programming and format.

New series added to the network include Rise Up Country with John Ritter, Reflections, Positively Paula (hosted by Paula Deen), the Canadian drama series Heartland, reruns of Canadian sketch comedy The Red Green Show (added September 2018), More Than the Music, The Unseen World, and Morning Beats, a soft news magazine[8] which replaced Coffee, Country & Cody from WSM Radio in Nashville.

Coincidentally the network carries the Canadian series Heartland in repeats, with the only connection between the two a shared name.

Heartland's national feed contains no infomercials except for a regularly scheduled presentation brokered by Time-Life Home Video.