Heavy Crown (song)

[1] During the promotional campaign leading up to the release of Reclassified, Azalea revealed that she would be collaborating with Ellie Goulding on a track titled "Heavy Crown" featured in the film Kingsman: The Secret Service.

[2] In October 2014, while giving an interview with Radio.com, Azalea mentioned her longtime desire to work with Goulding, and after meeting her several times, was approached about a song that would eventually become "Heavy Crown".

Fans reacted badly, leading to Azalea releasing a statement explaining that test audiences had preferred "Trouble" over "Heavy Crown", and that the duet with Goulding was not "formatted for pop or rhythmic radio".

[6][7] Bianca Gracie from Idolator observed that "the hard-hitting, thumping tune finds Azalea switching up her usually laid-back flow with a snarled, teeth-baring rap — which is juxtaposed by Goulding's chilling vocals.

"[9] Jim Farber from the New York Daily News commented that "'Heavy Crown' has a tribal rock beat and a cocky cameo vocal from Ellie Goulding", and went on to analyse the lyrics, referring to Azalea's dispute with Snoop Dogg, "one new verse from Iggy addresses a recent, and light-hearted, beef.

Kevipod from Direct Lyrics described the song as "the most-anticipated track" from Reclassified, writing "love the contrast between the menacing, raucous Iggy Azalea verses to the vulnerable Ellie choruses".

[10] In a positive review, Nolan Feeney from TIME commented that "'Heavy Crown' won’t change the minds of anyone who’s already written off the rapper, but Iggy's double-time rap over the militaristic march seems more at ease than the occasionally clunky verses on early singles."

"[17] A writer for The Cavalier Daily also thought of "Heavy Crown" as a standout track from Reclassified, and described it as a harsher alternative to Azalea's 2014 single "Black Widow", specifically the song's "much harder beat drop".