The app offers weekly content and videos by Murkoff, and she also answers questions daily on Facebook, Instagram and Twitter.

Special Delivery Dad's Edition showers — also hosted by Murkoff — celebrate military expectant fathers at bases around the world.

On June 23, 2022, the Murkoffs received the Elizabeth and Zachary Fisher Distinguished Civilian Humanitarian Award for their support of military families.

The What to Expect Project has expanded its mission globally, including to South Sudan, Sierra Leone, Somalia, Syria, Bangladesh, and India, working with International Medical Corps and Jhpiego to help deliver maternal healthcare and training.

This campaign celebrates baby bumps and healthy pregnancies around the world, while raising awareness about the need for more equitable maternal health care both in the U.S. and globally.

The campaign has been shared by influential figures including Olivia Wilde, Christy Turlington, Brooklyn Decker, Pharrell Williams, Chris Coons, Kirsten Gillibrand, Richard Blumenthal, and Tammy Murphy, as well as hundreds of global health and community health organizations, advocacy groups, and government agencies.

She has done multiple interviews for the What to Expect platform with public health experts, including Rochelle Walensky, Anthony Fauci, and Vivek Murthy.

She has also been honored by Smithsonian Associates with the John P. McGovern Award, which recognizes contributions to American families, and has been inducted into the Books for a Better Life Hall of Fame.