Heimssýn

Ragnar Arnalds, former MP and Minister of Finance, served as chairman of the organisation from its foundation until 2009.

The organization is sponsored by Bændasamtök Íslands, an agrarian lobby group of Icelandic farmers, and receives free advertising in their newspaper Bændablaðið.

[2] Heimssýn has gained criticism for factual errors, false allegation and "fear-mongering" in their propaganda.

The organization claimed in television adverts prominently featured in 2012 that accession to the European Union would be a direct eradication of Icelandic national identity, independence and lead to an unrecoverable loss of individual freedom.

[3] When the current Icelandic government attempted to withdraw Iceland's application for membership to the European Union, then party chairman and representative of the government Vigdis Hauksdottir defended the government's decision by claiming that Europe was suffering from widespread famine and alleged that Malta could not be compared to Iceland when discussing membership as a result of it being a county within a larger country.