Originally a hairdresser for Classy Cutz, Newport,[1] and part-time dance instructor, Adams gained celebrity status in the UK due to her on-screen relationship with fellow Big Brother contestant Paul Clarke, a car designer from Reading.
During their time in the Big Brother house, their relationship captivated the nation's interest, with millions of viewers tuning in to see the latest development in their soap opera-like romance.
Adams was noted for her spontaneous tendency to blurt out whatever came into her head, which often tended to be bizarrely illogical and were referred to as "Helenisms" by fans and the tabloid press.
For the 2011 Red Nose Day Helen appeared alongside many other famous Welsh celebrities in a parody song called "Newport State of Mind".
[5] Before entering the Big Brother house, Adams was romantically involved with a Welsh sales engineer, Gavin Cox; however, he publicly dumped her after watching her antics with her fellow housemate, Paul Clarke.