Helen Barbara Kruger (July 29, 1913 – April 7, 2006) also known as Bobbie Nudie, was an American apparel designer and retailer.
They returned to Mankato to marry, then opened a business called Nudie's for the Ladies in Manhattan in 1934, which sold g-strings and lingerie to showgirls.
Later, in Hollywood, her husband made many rhinestone-studded costumes for Tex Williams, Hank Williams, Cher, Elton John, Buck Owens, Clint Eastwood, John Lennon, Gene Autry, Roy Rogers and Dale Evans.
Among their most famous creations was a $10,000 gold lamé suit for Elvis Presley, designed and created by Nudie.
Bobbie, her sister Edith, daughter Barbara and granddaughter carried on after this until the Nudie's store was finally closed in 1994.