María Elena Enríquez Ruiz (18 Aug 1944 - 3 Feb 2024), known as Helena Rojo,[1] was a Mexican actress and model.

[citation needed] Rojo's cinematic career led her to work with the most important Mexican film directors of the 1970s and 1980s, such as Felipe Cazals, Arturo Ripstein, Rafael Corkidi, Alberto Bojórquez, Marcela Fernández Violante, and Jorge Fons.

[citation needed] Rojo worked with international talents, such as German director Werner Herzog and actor Klaus Kinski, with a role in the film Aguirre, the Wrath of God.

She also appeared in the film Foxtrot (1976), directed by Arturo Ripstein, alongside actors Charlotte Rampling, Peter O'Toole, and Max von Sydow.

[citation needed] In 2006, she appeared in the American dramedy series Ugly Betty, playing a mother who tries to steer her son away from the stepmother who has eyes for him in a "faux" telenovela watched on TV by the main character's family.