Helfensteller, Hirsch & Watson

[1][6] Helfensteller gave the building "a Moorish feel with a brick facade, winding staircases, vaulted ceilings and ornate, boldly colored tile.

The district's NRHP nomination describes the building's architecture as "colorful": "Near Eastern/Arabic forms and symbols parade and dance across the front elevation.

The center bay makes the statement for the structure.... Gold terra cotta outlines the foundation and covers arches, cornice, moldings and columns; door and window frames are painted bright blue; decorative terra cotta in blue, green and gold emphasize round arch forms and articulate corners and peaks.

"[8] Photos of two of the firms' works, the Moolah Temple and the New Grand Central Theatre, were selected for inclusion in a June 1916 issue of the Western Architect which covered architecture of St.

A number of their works, including 12 women's club buildings, are listed on the U.S. National Register of Historic Places.