Written by Gwen Stefani, Tony Kanal and the Neptunes (Pharrell Williams and Chad Hugo), and produced by Nellee Hooper and the band, "Hella Good" was released as the album's second single on March 11, 2002, and received positive reviews from contemporary music critics, who made comparisons to the work of a diverse range of artists such as Afrika Bambaataa and Madonna.
[3] The accompanying music video for "Hella Good", directed by Mark Romanek, was filmed in March 2002 and released in April 2002, and it features the band squatting in an abandoned ship.
[6] No Doubt decided to work with hip hop production duo the Neptunes as a sort of "cultural collision".
The word hella was a slang term used mostly in the San Francisco Bay Area and other parts of California to mean "very".
"[17] Blender described it as a "blazing start" to Rock Steady and compared it to the work of pop group Was (Not Was), rapper and producer Timbaland, ska punk band Fishbone, and electro DJ Afrika Bambaataa.
[19] PlayLouder called the track outstanding and compared Nellee Hooper's production to the electroclash style of Chicago house DJ Felix da Housecat.
"[16] Stylus Magazine was pleased with the use of overdubbing in the song's "anthemic rock chorus", but referred to its lyrics as stupid.
[23] Billboard referred to the group as the B-52's of the 2000s and praised "Hella Good"'s combination of a strong bassline; "fairly aggressive electric guitar accents"; Kraftwerk-style electronics; and Stefani's "loose, playful" vocals.
[28] It additionally had some crossover success in urban contemporary markets and reached number 29 on the Billboard Rhythmic Top 40.
[31] On the UK Singles chart, "Hella Good" debuted at number 12 but was unable to reach a higher position.
During the course of the video, the band members perform the song, using bodyboards to float electronic equipment, and they and their friends explore and dance throughout the ship.