Hemiphora elderi, commonly known as red velvet,[2] is a flowering plant in the mint family Lamiaceae and is endemic to the south-west of Western Australia.

Hemiphora elderi is shrub which grows to a height of about 0.3–0.45 m (10–20 in) with several branches arising from a single main stem.

The five sepals are 8–10 mm (0.3–0.4 in) long, densely covered with reddish-purple, woolly hairs on their outer surface, mostly glabrous inside and joined to form a short tube near their bases.

The petals are 15–22 mm (0.6–0.9 in) long and joined for most of their length to form a tube which is reddish-purple coloured or occasionally yellow.

[9] Hemiphora elderi is found between Sandstone and Menzies in the north to the Parker Range and upper reaches of the Blackwood River in the south and from Victoria Springs in the east to Cunderdin and Lake Moore in the west.