Production was handled by Drake and 21 Savage's frequent collaborators Boi-1da and Metro Boomin, along with Oz, Tay Keith, Vinylz, Wheezy, Taz Taylor, and Lil Yachty, among others.

During marketing, Drake and 21 Savage spoofed music promotion techniques, including a Vogue cover, Cartier advertisement, Tiny Desk Concert, interview on The Howard Stern Show, and televised and online live performances on Saturday Night Live and ColorsxStudios: the artists settled after being sued by Condé Nast for using Vogue trademarks without permission.

[4] On June 17, 2022, Drake released the song "Jimmy Cooks" featuring 21 Savage as the final track of his seventh studio album Honestly, Nevermind.

[9] The visuals were briefly interrupted at the 1:25-mark, with text in typographic letters appearing reading "Her Loss – album by Drake and 21 Savage – October 28, 2022".

[16][17] On November 1, 2022, Drake and 21 Savage began a joint fake press run for the album, spoofing common contemporary music promotion techniques.

These included a Vogue cover, which was handed out by street teams and contained edited photos of Hailey Bieber and Jennifer Lawrence with 21 Savage's face tattoos.

praised the album, stating, "While Her Loss houses no immediate street bangers or Billboard hits, it's the sum that makes it Drake's best record this decade.

From the comical fake promos during its rollout to the memorable one-liners and aggressive diss verses or the TikTok memes it will generate for months to come, Her Loss has a lot of meat on its bones".

[31] Reviewing the album for Paste, Josh Svetz stated: "The best moments come when the duo find a balance and Drake falls back on his crate-digging prowess.

The roll out – which pirated a Tiny Desk session and copied a Vogue cover – was pitch perfect, two artists subverting the expectations placed on them...

The foes that punctuate their bars are well-worn – less talented adversaries, love interests who leech on their wealth and prestige – and while it's nice to hear Drake unleashed, at times 21 Savage can feel like a passenger".

[33] In a negative review, Rolling Stone's Mosi Reeves said, "As Her Loss abandons 21 [Savage]'s form of smack talk as a playful, revelatory exercise, its tone shifts to Drake's toxic petulance...

There's a gloominess this time around, and it's not just sloppy sequencing and hit-or-miss quality that ranges from clear standouts like "Pussy & Millions" [or] "Treacherous Twins", to aimless dross like "Major Distribution".

[45][46] Lil Yachty, who produced several songs on the album, stated "Circo Loco" did not reference Megan Thee Stallion,[47] although she responded on Twitter, writing, "Stop using my shooting for clout bitch ass Niggas!

"[48][49] Rolling Stone's Mosi Reeves wrote the controversy made Drake "unintentionally reveal himself as a self-centered jerk who refuses to grow up.

[34] Condé Nast sought at least $4 million, or triple the defendants' profits from Her Loss, punitive damages, and to end any trademark infringement,[56] and claimed they reached out to Drake and 21 Savage prior to taking legal action.

[34] Her Loss debuted at number one on the US Billboard 200 with 404,000 album-equivalent units, including 12,000 pure album sales, replacing Taylor Swift's Midnights (2022) from the top spot.