Motto

[10] For example, the motto of the Earl of Onslow is Festina lente (literally 'make haste slowly'), punningly interpreting 'on slow'.

This placement stems from the Middle Ages, in which the vast majority of nobles possessed a coat of arms complete with a motto.

The word 'slogan' is an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army, host" + gairm "cry").

[16] Although unusual in England, and perhaps outside English heraldic practice, there are some examples, such as in Belgium, of the particular appearance of the motto scroll and letters thereon being blazoned;[17] a prominent example is the obverse of the Great Seal of the United States (which is a coat of arms and follows heraldic conventions), the blazon for which specifies that the motto scroll is held in the beak of the bald eagle serving as the escutcheon's supporter.

[19][ISBN missing] In literature, a motto is a sentence, phrase, poem, or word; prefixed to an essay, chapter, novel, or the like, suggestive of its subject matter.