[3] Lance performed around the country in 1950, including a residency in Baltimore with the Cootie Williams band, and a series of one-nighters in Ohio with Roy Brown.
His single releases for Columbia failed to make the charts, and in 1951 he was moved to the subsidiary OKeh label, before signing with Mercury Records in Chicago.
Although singer Ruth Brown initially disliked the song, she was persuaded by Lance and Wallace to record it, and did so in December 1952 after Abramson had speeded up its tempo.
They produced and released several soul singles during the 1960s at their Atlanta Sound Studio, by singers including Grover Mitchell and Billy Byrd, several on their Cindy label, named after Lance's wife.
[16] Lance and Arnold continued to act as the executive producers of soul and disco recordings at their studio through the 1970s, including the 1973 soundtrack album, The Burning of Atlanta.