When Santana imploded in 1973, Herbert put together the original lineup of Journey (consisting of Schon, Rolie, Tickner, Valory and drummer Prairie Prince, who was soon replaced by Aynsley Dunbar) and remained its manager through 1993.
A shrewd businessman, Herbert made a fortune with Journey's real estate holdings, Nocturne Productions, and catalog management.
[3][4] He and Jim Welch, Journey's art director, devised a creative marketing plan to promote the band using artists Stanley Mouse and Alton Kelly, thematic one-worded album titles, and exposure at point-of-purchase outlets.
[5] In addition to his work with Journey, Herbert managed The Steve Miller Band and co-managed Swedish groups Roxette and Europe.
[3][4] Herbie, as Sy Klopps, sang lead in the Trichromes, a band featuring Bill Kreutzmann, Ralph Woodson, Steve Kimock and Ira Walker.