[1] The title of the work alludes to HCE, a recurring and central figure in James Joyce's Finnegans Wake and considers the impacts of self-organizing movements on culture, politics, and business.

This creates a mass amateurization of journalism and photography, requiring a new definition of what credentials make someone a journalist, photographer, or news reporter.

The author argues that social tools drastically reduce transaction costs and organizing overhead, allowing loosely structured groups with limited managerial oversight to operate under the Coasean Floor.

As an example, he cites Flickr, which allows groups to organically form around themes of images without the transaction costs of managerial oversight.

[13] In the Times Higher Education, Tara Brabazon, professor of Media Studies at University of Brighton, criticizes Here Comes Everybody for excluding "older citizens, the poor, and the illiterate".