The song was written and recorded in 2002 for the movie Spirit: Stallion of the Cimarron and was both released on the official soundtrack and as a single.

Pierce, is set in the American Southwest, featuring Adams and several women living in the wilderness trying to survive from thirst, snakes, etc.

As a reference to the movie Spirit: Stallion of the Cimarron, a herd of horses is shown running through a desert.

The total production period was six days, an extremely aggressive turnaround for a project that was all green screen and visual effects.

This was necessary to premier the music video at the Hollywood screening of the film Spirit: Stallion of the Cimarron.