[13] Larry Flick from Billboard wrote that "high on energy and heavy on the accent, this well-crafted British rap attack invades the body, mind, and soul."

He added, "Conga drums and fluttering flutes join a strong-piped female backing vocal to create this eccentric, lively track.

[15] Dave Sholin from the Gavin Report felt that Stakka Bo "has a sound that's reminiscent of the Stereo MC's and one hot chorus that gets stronger every time it's played.

So strong was this debut single from the Swedish group that the music video channel which normally gives dance a wide berth, leaped on it immediately."

[17] Alan Jones from Music Week called it a "impressive debut" and "an easy-paced affair with a friendly rap, an oft-repeated femme voice intoning the title and some cool flute tootling, it's got to happen.

"[18] Karen Holmes from The Network Forty noted its "ska music influences", declaring it as "a dance flavored pop single".

Stakka Bo marshall a nippy flute solo, dress like undercover Drug Squad officers and get to say "correlation" in a Cockernee accent.

[27] The video is set in a splitscreen brown space with Stakka Bo and Oskar Franzén performing on each side, while model/dancer Alma Jansson-Eklund [sv] is intercut during the chorus, lipsyncing to Nana Hedin's vocals.

The final part of the video shows a succession of luxury goods such as a fibre-optic lamp, a Newton's cradle and a wave motion machine, illustrating the "temple of consumption" mentioned in the song's chorus.

[29] The song appeared in an episode of the animated television series Beavis and Butt-Head, in the films Prêt-à-Porter, Never Been Kissed, Alien Autopsy[30] and in the video game UEFA Euro 2004.