Jesús Heriberto Félix Guerra (born 12 March 1962) is a Mexican economist and entrepreneur invited to the policy since 2004, a supporter of the National Action Party.

His first contact with public life by the side of institutions, is when at the request of the private and business organizations, the governor of Sinaloa Siegfried Juan Millán (PRI) invites him in 1999 to serve as Secretary of Economic Development in the state.

After a wave citizen who was a surprise to some leaders of the PAN in Sinaloa, Heriberto Félix Guerra wins the nomination of that political institution as a candidate for governor.

The intense process that enthusiastically joined citizens and business sectors traditionally apathetic to political participation, culminating in their defeat by Jesus Aguilar Padilla (PRI) by 1.2 percentage points, or about 11,300 votes.

Due to his extensive experience in organizations and business activities, president Felipe Calderon Hinojosa appointed Heriberto Félix Guerra as Undersecretary for Small and Medium Enterprises dependent SE in the Federal Government.

In this position, with the support of the various chambers of commerce and employers, was created and promoted the Comprehensive Model Entrepreneurship "Mexico Business" in order to meet new entrepreneurs and Small and Medium Enterprises (MSMEs).

On the instructions of President Calderon, Heriberto Félix Guerra coordinated the assessment of damage caused by Hurricane Alex, which hit with heavy rains in the states of Coahuila, Nuevo Leon and Tamaulipas (northeastern Mexico) in July 2010.

Moreover, in coordination with the governments of the three states, the damage to public property and affected domestic conditions was assessed to enable the commencement of refund cooperation schemes, highlighting the vouchers for replacing household goods benefiting families who had lost everything because of the floods.

In January 2011, the North suffered an unusual drop in temperatures due to intense polar fronts that damaged thousands of hectares of crops in the states of Sonora, Sinaloa, Chihuahua and Durango.

The contingency was resolved overcome not only ensuring supply and price of these inputs, but providing jobs through Temporary Employment Program Emerging more than 100,000 laborers both the affected states like Oaxaca, Hidalgo, San Luis Potosi, Veracruz, and other parts of the country.