[8] The neighbourhood is bounded on the west by 111 Street, on the south by 23 Avenue, and on the east by Calgary Trail and Gateway Boulevard.

It replaces the now vacant Heritage Mall site, and will eventually be home to almost 9,000 residents along with retail and office space.

[16] Almost 100 people lined up overnight outside the development's marketing centre when the first condos went on sale in September 2006, at a starting price of $393,000.

[17] Due to the 2007–2008 financial crisis, the project was put on hold with only 400 of the planned 2,900 residential units built.

[18] While the project was being re-evaluated, in 2010, the City of Edmonton leased part of the property for a LRT park and ride lot which operated until its closing in 2020.

[18] The revised project, which consists of 4,500 rental units in townhouses and buildings ranging in height from four to 24 storeys, is expected to take 10 years to complete.