[4] HeroesCon is organized by Shelton Drum, owner of Heroes Aren't Hard To Find, a comic book retailer just southeast of downtown Charlotte.
The 1998 show was the first stop on the "Trilogy Tour" II, which included Jeff Smith, Charles Vess, Linda Medley, Mark Crilley, Jill Thompson, and Stan Sakai.
In 2005, HeroesCon debuted "Indie Island," a section of the convention dedicated to alternative, independent, and self-published comics and creator.
[16][3] In 2005, Wizard Entertainment announced that it would be holding a comic book convention in Atlanta from June 30–July 2, 2006, the same dates on which HeroesCon was scheduled to take place.
[17] This caused an outcry among fans, as Atlanta is only a four-hour drive from Charlotte, and several comic book creators, including artist Cully Hamner and writer Matt Fraction (himself a former Heroes Aren't Hard To Find employee),[9] voiced concerns about an attempt by a large, corporate event to force out an independent comic book convention.
[11][18] As a result of the outcry, many comic book creators, including Warren Ellis, Bryan Hitch, Greg Rucka, Tony Harris, Scott Kurtz, Gaijin Studios and Art Adams, signed up to appear at HeroesCon 2006.