After two variations of his business had rapidly failed, from 1984 onwards the marque was maintained and improved by Broom Engineering based at Turweston Aerodrome, on the Northamptonshire border with Buckinghamshire, England.

The project was inspired by Lord Hesketh, who planned to revive the failing British motorcycle industry and at the time had a background of F1 racing being the last private team to win a Formula One Grand Prix, with James Hunt at the wheel.

The V-twin V1000 (based loosely on the marketing panache of the Vincent Motorcycle but looking much-like a contemporary Ducati 860GT), offered all sorts of advances; for example, it was the first British bike with four valves per cylinder and twin overhead camshafts (although commonplace in Japanese machines).

The bikes were heavy, made worse by a high riding style; and unreliable,[5] with numerous manufacturing problems adding to an overheating rear cylinder due to lack of air flow.

Sales Director Luigi Giacometti reported to Motor Cycle News that they were disappointed to learn that all the components were sourced from outside suppliers, that there were no manufacturing facilities excepting a few trollies, and that the Receiver wanted £150,000 (pounds sterling) for only a pile of papers and drawings.

After the company collapsed, such small investors (who in hindsight seem to have been hopelessly optimistic) lost most of their money, whereas at the liquidation sale Lord Hesketh managed to reacquire most of the manufacturing rights cheaply.

[7] Designed and developed by Paul Sleeman, Hesketh Motorcycles owner and Chief Engineer, this proposed new machine – named after the number on James Hunt's 1975 F1 car – will be a limited edition with only 24 built and on sale internationally.

The heart of this new model is the American S&S "X-wedge" engine, a high torque 1,917 cc (117 cu in) air-cooled V-twin with a proven power-train, chosen for reliability and reputation.