It is a story about the twins Raj and Sameer who are separated at the time of birth by their father, Babu Kamath, who deceives his wife Bhavna and sells one of his sons (Raj) to a multi-millionaire Jaydev Thapar, who is childless.
Due to an accident they switch places without knowing the existence of a twin brother.
This is an adaptation of Amor descarado, the American version of the Chilean Amores de Mercado, created by Fernando Aragón and Arnaldo Madrid, and written by Alejandro Cabrera, Arnaldo Madrid, René Arcos, Marcelo Leonart and Larissa Contreras.
The American version was written by Delia Betancourt and Roberto Stopello.
The Colombian Amores de Mercado is not at all related neither with the Chilean nor the American version.