It was also released as the group's first single in the UK in late 2009 (to promote their first international album, Evermore), but did not chart.

The video opens with a boy by the name of 'Max' (holding up a bottle of pills that says "TRUTHOGEN"), who turns on the television showing the band in a dark room with about 200 dark blue TVs.

When the video ends, the dancers run in on the band and pick them up.

The band also shot a second video for the song for release in European markets.

[citation needed] During a radio interview, lead singer Jon Hume stated "The song is just like the meaning of the album - it's just all about crazy over the top media (that) we, you know, read, see on TV.