[3][4] She had revealed prior to this that it would differ musically from her existing repertoire,[5][6] telling Uproxx:[7] I think with this album, I haven’t really held back on experimenting with genres and even lyrics.

"[8] The album track "All the Time" features Raglan-based musician Muroki who became the first signee to Benee's record label, Olive, which she established in early October 2020.

[9][10] Shortly after the announcement of Olive, Benee embarked on a national headlining arena tour of New Zealand after the country had reported no cases of COVID-19.

[7] "Night Garden" featuring British musician Bakar and American producer Kenny Beats was released on 15 July 2020 as the album's official lead single.

[21][22][23] Hey U X also includes the song "Supalonely" featuring Gus Dapperton, which served as the third single from the 2019 EP Stella & Steve, and achieved mainstream international success following its popularization on the social media platform TikTok in early 2020.