Similarly, the Gene Roddenberry's sci-fi series Star Trek went beyond the high-concept storytelling of a futurist starship crew, by addressing 20th century social issues in a hypothetical and defamiliarizing context.
[3] The term is often applied to films that are pitched and developed almost entirely upon an engaging premise with broad appeal, rather than standing upon complex character study, cinematography, or other strengths that relate more to the artistic execution of a production.
Extreme examples of high-concept films are Snakes on a Plane and Sharknado, which describe their entire premises in their titles.
They commonly apply market and test screening feedback to alter the narrative (or even, as in the case of Snakes on a Plane, the dialogue) to ensure maximum popularity.
In such commercial vehicles, where the onscreen activity is less important than the marketability of the product brand, a high-concept narrative is often used as a "safe" option to avoid the risk of alienating audiences with convoluted or overly taxing plot exposition.