The Hilton Head Island metropolitan area, officially the Hilton Head Island–Bluffton–Port Royal, SC Metropolitan Statistical Area as defined by the United States Census Bureau,[2] is a metropolitan statistical area consisting of the two southernmost counties in the Lowcountry region of South Carolina, centered on the resort town of Hilton Head Island.

[3] Prior to March 2013, the region was considered a micropolitan statistical area.

[5] As of the census[6] of 2000, there were 141,615 people, 52,574 households, and 38,147 families residing within the MSA.

The racial makeup of the MSA was 66.53% White, 28.17% African American, 0.28% Native American, 0.74% Asian, 0.05% Pacific Islander, 2.92% from other races, and 1.30% from two or more races.

Males had a median income of $29,974 versus $23,170 for females.